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An AdMan ? Poacher turned Gamekeeper? ? Not in a million years! Marketing Articles | April 26, 2007

But hey?would you really like to have a laugh? He had the great chutzpha to go on to say "Because without it, the Clients will be left in the dark, or someone else is going to do it. The ultimate test of a service model, which is what agencies are Sam Reinhart Sabres Jersey , is how do you prove your value in the marketplace?"


The fact of the matter is, is that Clients have been left in the dark ever since advertising started, it is only now that Agencies, seeing the future, and seeing that the future does not include them are now starting to feel very afraid.



I never cease to be amazed at Advertising People and their chutzpah! Recently Interpublic CEO, Michael Roth Johan Larsson Sabres Jersey , speaking at a AAAA Management Conference had something completely nonsensical to say about the current hot topic of accountability.


Among other things he praised Adlands currently fashionable mantra of 'Accountability'.


Which made me burst out laughing. Accountability and Advertising? ? Ain't no such beast?never has been?never will be!


Among other things, he said "Learning which types of marketing work and why, has become more complicated in an era of proliferating media channels and rapid changes in consumer behaviour".


Notice anything strange about that statement? Well, consider this, there is no doubt that clutter is one of the prime reasons (here I hasten to say that there are many more), why there is an inability to be accountable. And who benefits from clutter? Kyle Okposo Sabres Jersey , why the advertising agencies themselves, so they are never going to address that little problem.


But there you go again, the Poacher has struck yet again, setting up the excuses they will be using to justify the total lack of accountability in Adland!


The only accountability we are aware of is "50% of my advertising is wasted but I don't know which 50%". ? Except that we figure that it is more like 90% wasted!


But hey?would you really like to have a laugh? He had the great chutzpha to go on to say "Because without it, the Clients will be left in the dark, or someone else is going to do it. The ultimate test of a service model Jake McCabe Sabres Jersey , which is what agencies are, is how do you prove your value in the marketplace?"


The fact of the matter is, is that Clients have been left in the dark ever since advertising started, it is only now that Agencies, seeing the future, and seeing that the future does not include them are now starting to feel very afraid.


Somebody else has done it before Jason Pominville Sabres Jersey , someone has produced a model of Advertising Marketing Communication that is totally accountable, more effective, more accountable than anything available to-day, (Hey hold on Paul, Advertising has never been accountable).