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Everyone has heard about viral marketing but what is it and how long will it survive?


Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples Pat Venditte Italy Jersey , the most famous one being that of the free email company - Hotmail.


From Zero To Hero - Overnight!


When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.


As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.


So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:


"To get your FREE email account goto ".


As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say Orlando Oberto Italy Jersey , is history.


But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?


Viral Marketing Can Really Pack A Punch


The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.


The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.


All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.


Allergic mechanism of docetaxel and its treatment Health Articles | June 27 Nick Fanti Italy Jersey , 2012
Docetaxel is insoluble in water. But it is soluble in a mixed solvent of polyoxyethylene castor oil and ethanol. Polyoxyethylene castor oil can release histamine in the degradation.


It may cause allergic reactions. Allergic reactions occurred in the first or the second medication for most of patients. Almost all of them occur within 30 minutes after administration. Timely anti-allergy treatment can quickly relieve symptoms and will not cause serious consequences. So although docetaxel cost is reasonable and welcomes, patients should be cautious when using it in curing diseases.


The severities of allergic reactions caused by docetaxel are different. The light manifested as flushing, itching, urticaria Mike DeMark Italy Jersey , drug fever, a severe allergic reaction mainly hypotension, bronchospasm, asthma Mario Chiarini Italy Jersey , and anaphylactic shock. Serious allergic reactions to the rate of 25% to 30%, pre-treatment routine to the glucocorticoid, diphenhydramine and H2 blockers by the incidence dropped to 1.5% ~ 3.0%. But the main symptoms of an allergic reaction to laryngospasm is not mentioned in the instructions of the class of drugs, clinicians should be alert to allergic reactions in the use of taxane chemotherapy. They should not just depend on drug manual guidance.


The laryngospasm is dangerous. Quickly diagnosis and differential diagnosis are particularly important. The following adverse reactions to docetaxel due to laryngospasm instant attack shortly after the start of the chemotherapy inspiratory dyspnea characterized with chemotherapy-induced phase identification; often before the onset of palpitations Marco Sabbatani Italy Jersey , shortness of breath, the main complaint, with blood pressure, migraine low heart rate and other symptoms; ECG manifested as sinus tachycardia Luis Lugo Italy Jersey , arrhythmia with ECG for identification; acute laryngeal edema: allergy caused by acute upper airway obstruction caused by difficulty in breathing, but the incidence of slow. In addition, the differential diagnosis should also be noted that patients with or without a history of other respiratory and circulatory system.


Anti-histamine treatment or slow down the infusion rate before chemotherapy of taxol pharmaceutical raw materials can significantly reduce allergic reaction, but still can not completely avoid a severe allergic reaction. To prevent an allergic reaction Jordan Romano Italy Jersey , should do the following aspects: asked in detail about the history of allergies, confirm whether the patient is allergic, do a history of record in the use of docetaxel chemotherapy;